As the saying goes, "the only thing guaranteed in life is death and taxes".
Online reputation management deals with moving targets. For example, search engines are constantly changing their artificial intelligence algorithms, website page ranks constantly change, new content is being added online, old content may be gaining popularity, Google crawl time is 3-4 months, and the list of variables goes on and on.
This makes such statements as "our work is irreversible" or "our results are permanent" impossible. If someone told you that – stay away from them!
The only way to achieve long lasting results is to closely monitor changes while finely tuning and adjusting to the newly created scenarios. Otherwise the work may be naturally or intentionally reversed by the same activity that put you in the situation to begin with.
Give us a toll-free call at 1 (866) 225-1080 for a free assessment of your online reputation.