Whether aware of it or not, you have an online reputation. In many cases, this reputation is built over time and without your complete control. It is a combination of not only your own experiences, but of family members, companies you may have worked for, companies you may have owned, companies you may no longer own, current and former clients, product recalls, and other past ventures you wish to erase.
As search engines evolve they index and learn relationship patterns between any online information about you. The social network phenomena has also contributed greatly to the amount of revolving data. This information inclusively creates your online reputation.
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